Digital Marketing Challenges
If you’re looking for ways on how to increase your website’s traffic and attract more clients, you are not alone. Everyone else in the business industry wants to achieve a strategic goal that can potentially progress their current market situation. However, with the growing competition in every business sector today, standing out in a crowd of competitors is no more an easy task. Hence, making marketing activities a pressing challenge for entrepreneurs all over the world.
Accept The Challenge
To outshine your competitor, stop investigating their business strategy. You should focus more of your energy on improving your own business and less on watching others. Remember that business is a game of constant competition. So here’s what you simply need… ‘Give people what they expect.’ Since you’re into digital marketing, a foolproof guide to growing your business is to improve your web design.
A Web Design That Rocks!
Web design is one of the most important aspects of your online presence. Within 5 seconds of landing on your website, your visitors can already determine what your company does by looking at your web design. It’s a great way to create a user-friendly environment where people come for helpful tips regarding the goods or services that you offer.
Result-Driven Web Design
If your website is designed and managed properly, your customers will continuously return to your site and do business with your company. It’s because they can easily navigate to your blog. Also, your website can clearly communicate with your audience on what to do, helping them all the way out. Most importantly, your visitors will likely to share, follow or comment after interacting with your highly usable web site.
Marketers Panic Over Ugly Websites
Why not? 85% of consumers abandoning a site due to poor web design. Don’t allow your business to lose potential customers just because your website looks ugly. You can’t afford to hide your crucial information in a design-garbage. What you need is a website that will feed into your user’s experience. The overall functionality must appropriately compliment your content to make sure you are addressing the core concerns of your audience. People fail to complete simple tasks on a poor or average-quality website because of the following:
Too many steps.Texts too small.Not well-organized.Not having the right and enough information.Navigation too difficult.There’s too much going on.
5 Essential Tips For Improving Your Web Design
A Way To Skyrocket Your Business
Here are the essential tips you need in improving your web design. Then, prepare to enhance your marketing message & user experience and increase conversions, and make your guests want to visit you again.
1. Planning is Everything
Don’t ignore this! Have a plan. Don’t start designing your website without a plan. It enables you to effectively think of the needs of your visitors. A plan will help you map out your buyer’s journey from the first time they visit your website to the moment they become a customer. You are setting a visitor’s destination clear. Moreover, your plan will help you add a value to your proposition. Your mission statement is very important because it tells your visitors what you do and why you do it. Think of the pages that your visitors are going to view. Check every content that they are going to read. Make sure it offers them something that will motivate them to convert. So plan your web design tailored to a sure success.
2. Do not Overdo
Remove unnecessary and unimportant website features. There are elements on your website that can detract the value and clarity of your corporate message. Examples are complicated animations, lengthy contents, and stocky website images. But since videos are very popular tools for marketing campaigns, most marketers feature them on their websites. They usually appear in landing pages. To make use out of this powerful material, use an explainer video. Explainer videos are concise and precise. They are proven effective when it comes to hooking up audiences’ attention. And yes, they convert. Don’t worry about the prices. Check these freelance video editor rates. There’s one service that’s perfect for your needs. Always aim to create a first impression that easily gets the main points across.
3. Implement easy navigation
When it comes to website navigation, people are becoming less tolerant towards complex usability. It’s a big No to your website as well. Make sure that your web design is easy to navigate. Let your users find what they’re looking for in an easy and quick manner. Also, easy navigation helps improve your search engine rankings. So avoid complicating things on your digital home.
4. Include social shares and follow buttons
When it comes to growing your number of website visitors, there is no easier way than to include social share buttons on your web page. These are icons of different social media website that allow you to share the page directly on the social media channel of your choice. Whether you believe it or not, it can drastically bring an enormous increase in traffic to your website. Because people are always on these social networking sites.
5. Mobile optimization
Optimize your web design for mobile. 80% of internet users have smartphones. So maximize your chances of getting visited online. There are awesome mobile websites that you can search to understand how they have created seamless mobile experiences for their users. Make your website a mobile-friendly environment. It’s a must-have on this 21st century.
You Need The Proper Grid!
A well-built website will generate new business at an exponential rate. The good news is, there’s a lot of awesome web design ideas to make your website a compelling entry of your goods or services. Use them to guide your users through your website. A flexible, robust, scalable, and easy to use website is the cutting edge of a successful modern digital place.
